Tuesday, February 26, 2008

Tips for Effective Cover Letter

The Dos and Don'ts of A Stand-Out Cover Letter

1. Do give the basics: what job you're applying for, the name of the establishment, and so on. Someone might have told you to send the letter to a particular person, so mention your referee by name.

2. Address the cover letter as specifically as possible. Determine who the hiring officer is before replying and applying. Take the time researching on the internet or reading appropriate business periodicals to get the name and title of the hiring official. This will help you get a foot in the door. And NEVER open your letter with Dear Sir or Madam or To Whom It May Concern. At the same time, do use Mr. or Ms. This formality shows respect.

3. If you're replying to an ad mentioning a code or job number, refer to this in your cover letter.

4. Do include something you're not going to include in your r?sum?.

5. Check, check and check again to ensure your letter is typo-free. Ask a friend to be another set of eyes.

6. If you're emailing your letter, make sure your document will open properly as an attachment and that your computer system is virus-free.

7. Always follow up. Give a specific date and time on your cover letter that you'll call the hiring official.

8. Don't be afraid to use a clever gimmick to catch the recruiter's eye.

9. Don't be longwinded. A few succinct sentences will suffice.

10. Don't reiterate your whole r?sum? in a cover letter. An employer will read your r?sum? anyway, if he or she likes your letter, so stick to the high points.

11. Don't over-promise in your cover letter and under-deliver in your r?sum?.

12. Leave the funny fonts and coloured paper at home. Your cover letter should be easy to read.

13. Never use a one-size-fits-all cover letter. Customized approaches always win the interview.

With a little flair and a lot of commonsense, you can ensure you not only get a foot in the door, but an offer on the table for the hospitality job you desire.

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